Magic City Ford Lincoln

Roanoke Corporate Offices

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Location: Roanoke, VA
Project Type: Interior Renovation & Addition
Project Size: 15,240 sq. ft.

IDG was hired to take the conceptual design, provided by Ford, and modify Magic City’s existing space to align with Ford's corporate image. Renovations to other areas of the existing building extended to their parts warehouse. The renovation included sales and executive offices, a customer service desk and waiting areas for both Ford and Lincoln, ADA toilets, new Parts Department entrance and offices, and an upgrade to the HVAC system. Exterior elements included a showroom entrance tower, Service Department canopy, aluminum panel cladding, glass curtain walls, and new signage.