Magic City Ford Lincoln

Location: Roanoke, VA
Project Type: Interior Renovation, Addition
Project Size: 15,240 sq. ft.

IDG worked with Magic City Ford to renovate their building to be in alignment with conceptual designs provided by Ford corporate headquarters. A new showroom entrance tower, service department canopy, parts department entrance, and new signage better define customer access points. Inside, the waiting area for Ford and Lincoln and a customer service desk enhance the visitor experience. Other upgrades include renovations to sales and executive offices, ADA restrooms, new aluminum panel cladding, glass curtain walls, and an upgrade to the HVAC system.